Only by solving the problems of shallow, fragmented, and otherized content production can Chinese stories be seen through their uniqueness and understood through commonalities, and continue to thrive in modern and global contexts

Not long ago, the 43rd session of the UNESCO General Conference passed a resolution to establish March 21st as International Tai Chi Day. This day coincides with the vernal equinox in the northern hemisphere, and the natural rhythm of "even day and night, calm winter and summer" echoes the philosophical connotation of Tai Chi's "unity of heaven and man". Establishing International Tai Chi Day to showcase the charm of China's excellent traditional culture is of great significance for improving human health and well-being, promoting cultural exchange and mutual learning, and advancing world peace and development.

In recent years, Chinese culture has gone global with spectacular achievements and its influence continues to expand. From the cultural creation of the Forbidden City, Tang Palace Banquet and other China-Chic cultural products "out of the circle" overseas, to the games such as Black Myth: Wukong, Genshin Impact and other games that topped the download list of more than 100 countries and regions, to the international launch of a batch of high-quality Chinese online translation works, the cultural overseas vividly demonstrates China's history and reality, tradition and innovation, wisdom and pursuit to the world.

The success of phenomenal cultural IP marks a profound transformation of cultural globalization from scale expansion to quality improvement, from product output to value dissemination. Building the foundation of context, expanding the ecological circle, and breaking through the algorithm provide three perspectives for observation.

Content is king, context is the foundation. The excellent traditional Chinese culture is the source of stable and far-reaching cultural development overseas. The game 'Reverse Water Cold' constructs a visual system based on the aesthetics of Song Yun, while the TV drama 'The Legend of the Tibetan Sea' uses intangible cultural heritage elements to tell suspenseful stories. Its traffic code is to transform traditional cultural genes into perceptible and interactive narratives. The more national it is, the more global it is. Only by maintaining the integrity of cultural roots, creating new forms of expression, creatively transforming and developing excellent traditional Chinese culture, and solving the problems of shallow, fragmented, and otherized content production, can Chinese stories be seen with uniqueness and understood with commonality, and continue to thrive in modern and global contexts.

Spread is important, expand the ecosystem. Currently, cultural globalization is undergoing a shift from "single product export" to "ecological construction". For example, Yuewen Group has transplanted mature domestic platform mechanisms to overseas markets, and through localized operations, has cultivated over 500000 overseas creators and created 770000 works as of the first half of this year, forming a complete ecological chain of "content payment author signing reader interaction". At the same time, with the help of IP authorization, cooperative development, and other innovative IP overseas development and promotion models. Ecological "means focusing on building an external communication network that integrates online and offline communication, and emphasizes both physical and digital communication, upgrading" one-way communication "to" global co creation "; We should also actively expand our international cultural "circle of friends", gather high-quality resources, build a diverse and collaborative global cultural communication network, and create a new pattern of civilization dialogue.

Technology is used, algorithms are broken. New technologies represented by artificial intelligence are reshaping the underlying logic of cultural globalization, providing possibilities for personalized and interactive cultural experiences. For example, in the translation works of most platforms, the proportion of AI translation has exceeded 50%, breaking through the bottleneck of cross language dissemination; Artificial intelligence technology can also be applied to the content distribution process to achieve personalized recommendations to readers. In the future, accelerating the construction of high-quality cultural corpora, developing intelligent creation platforms, and promoting the evolution of cultural products towards mobile, customized, interactive, and immersive directions can achieve an intelligent communication upgrade from "people looking for content" to "content understanding people", and cultivate a new cultural ecology driven by data, intelligent collaboration, industrial linkage, and value sharing for going global.

Cultural confidence and profound cultural heritage; Cultural globalization has broad prospects. We need to continuously enhance the country's cultural soft power and the influence of Chinese culture, so that Chinese culture can flourish and shine more brightly in the garden of world civilization.