Bringing together over 200 coffee companies from around the world, we aim to create a comprehensive coffee industry chain from seed to cup; Imported liquor from more than 60 countries was introduced to promote the export of Chinese Baijiu; 60 live streaming rooms bring global goods into millions of households... Recently, the reporter accompanied the "Vitality China Research Tour" interview team to visit Hongqiao Pinhui located in the Hongqiao International Central Business District of Shanghai, experiencing the two-way rush of "buying globally" and "selling globally", and feeling the open vitality of the Chinese market.

Entering the exhibition hall, many exhibits from the China International Import Expo, such as Afghan carpets and Peruvian alpaca dolls, are displayed and traded year-round for "6 days+365 days". Zhu Jing, Deputy General Manager of Shanghai Hongqiao International Import Commodity Exhibition and Sales Co., Ltd., said that there are over 90000 products available for the CIIE, and Hongqiao Pinhui has become an "accelerator" for overseas enterprises to share the Chinese market.

The picture shows the "Jinbo Same Style" Peruvian alpaca doll exhibited and sold at Hongqiao Pinhui. Photo by Xinhua News Agency reporter Wang Xiang

It is reported that Hongqiao Pinhui has gathered over 6000 brands from more than 120 countries and regions, with a platform transaction volume of 30 billion yuan by 2024. It has also built multiple sub platforms such as Shanghai International Friendship City Port, Hongqiao International Coffee Port, Hongqiao International Wine Cellar, and Hongqiao Pinhui Live Streaming Base.

Looking at the world, the Chinese market is a highly promising market that has given us many opportunities, "said Italian wine merchant Feide in fluent Chinese at Hongqiao International Wine Cellar. After living in China for many years, he now recommends Chinese delicacies to his hometown friends.

On September 9th, staff were working at the bonded logistics center (Type B) in Hongqiao Business District. Photo by Xinhua News Agency reporter Zhou Rui

At the Bonded Logistics Center (Type B) in Hongqiao Business District, rows of shelves are filled with a wide variety of "Global Shopping" goods. After inspection, packaging, and packing, the goods can reach consumers' doorstep in as fast as two hours. The reporter learned that under the policies of bonded import goods and tax refund for goods entering the zone, a group of enterprises have gathered here, and the total import and export volume of goods trade has increased from 400 million yuan in 2020 to 3.5 billion yuan in 2024.

Entering the Hongqiao Pinhui live streaming base, the "foreign anchor" Gao Ya from Ethiopia is showcasing the process of coffee beans being stir fried from raw beans to cooked beans, and then brewed into coffee. "Through e-commerce live streaming, I am very happy to see our coffee entering more and more Chinese families," she said.

After a Korean company selling "turkey noodles" settled in the live streaming base, its online sales doubled in the first year. Previously, this company mainly sold its products through agents. After participating in the CIIE, the company was optimistic about the Chinese market and set up its headquarters in the Hongqiao Business District. Later, it reached a cooperation agreement with Shanghai Yuchen Culture Media Co., Ltd. through Hongqiao Pinhui. For foreign enterprises, domestic e-commerce live streaming and social media gameplay are very fresh, but we have accumulated and advantages in this area. In the two weeks after taking over the enterprise's social media account, we helped it gain 150000 followers, "said Xia Yu, General Manager of Shanghai Yuchen Culture Media Co., Ltd.

On September 9th, at the Hongqiao Pinhui live streaming base, the anchor was promoting products. Photo by Yang Yang, Xinhua News Agency reporter

We continue to focus on new forms of live streaming economy, helping overseas enterprises to integrate into the Chinese market with light equipment, and accelerating the pace of Chinese brands going global. "Zhu Jing said that Hongqiao Pinhui is becoming a concentrated exhibition place for the results of the China International Import Expo, a distribution center for imported goods, and a gathering place for international trade enterprises.

The relevant person in charge of the Shanghai Hongqiao International Central Business District Management Committee introduced that the business district promotes the transformation and development of the "6-day+365 day" year-round exhibition and sales platform through live streaming economy, creating a "Import Expo Same Style", "Silk Road E-commerce Goods", "National Pavilion" product selection center and shared live streaming room. At the same time, it supports live streaming platforms and institutions to build overseas live streaming centers, fully unleashing the potential of "bringing in" and "going out".

Data shows that Hongqiao Business District has currently established a total of 22 "Silk Road E-commerce" national pavilions. In the first half of this year, the export trade volume to "Silk Road E-commerce" partner countries increased by 29%. (Reporters Zhou Rui and Yang Yang)