EBay continues to focus on automotive and motorcycle accessories, with new features helping sellers increase conversion rates

Created on 06.20
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In the current booming development of global auto parts e-commerce, the key role of vehicle adaptation information (Fit) in product sales is becoming increasingly prominent. According to eBay platform data, the average sales of listings with added vehicle compatibility information far exceed those without added compatibility information; At the same time, adaptation information is also an important criterion for determining the platform's return guarantee mechanism, which is related to whether sellers can obtain additional after-sales protection.
To assist sellers in quickly identifying non compliant listings for vehicle fit, eBay has recently launched a "Vehicle Fit Non Compliance Listing Download" feature in the seller center. This feature supports automatic recognition of posts with unfilled adaptation information in the account and generates a weekly updated download list. Sellers can conduct a centralized investigation based on this list, promptly complete the adaptation information for listings without added adaptation information, optimize listings, and thereby enhance the market competitiveness of the products.
The positive impact of vehicle adaptation information on product sales has long been supported by examples. A seller selling car lights on eBay reported that an article they posted at the end of last year did not include any adaptation information; In March of this year, after being prompted by the eBay team to provide additional adaptation information, the monthly GMV of the product increased from $300 to $1600 from April to May, a growth of more than five times.
The eBay platform will continue to invest resources to provide more efficient and accurate tool products and service support, helping sellers expand their global markets and seize more business opportunities.
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