Who has been the hottest in the cross-border e-commerce industry recently? The answer is undoubtedly LABUBU! This plush doll, launched by the Chinese fashion giant Bubble Mart, is sweeping the world, becoming a phenomenal hit on mainstream cross-border e-commerce platforms such as Amazon, AliExpress, TikTok Shop, etc.

On Amazon's US, UK, France, and Italy sites, the keyword "LABUBU" has steadily entered the top ten of the hot search list, and even topped the list in Italy. The search for "LABUBU" displays over 1000 product links, and multiple links have sold over 2000 units in the past 30 days! Not only are dolls themselves selling well, but their peripheral products such as clothing, headphone covers, stationery, towels, etc. have also seen a surge in sales. According to Google Trends, the search volume for "ragdoll" and "ragdoll keychain" has recently reached a historic high, with 2.1 million searches last month.

TikTok has become the core battlefield for LABUBU's explosive popularity. In April, on the day of the release of the LABUBU 3.0 series, the official live broadcast room of Pop Mart garnered $1.5 million in GMV in just 8 hours, driving the estimated sales of Pop Mart to soar to $6-7 million, with the growth rate ranking first among all platforms! The number of TikTok videos under the LABUBU topic has exceeded 1.5 million, with over 1 billion views! This heat even pushed the official Bubble Mart app to the top of the US App Store shopping list. According to a report by Bank of America Merrill Lynch, the sales of LABUBU 3.0 series in the European and American markets have surged by about 8 times and 5 times year-on-year.

According to data from AliExpress, on the eve of the overseas 618 shopping festival, LABUBU skyrocketed to become the top search term on the platform. Since its establishment, the official store of Pop Mart has seen a sharp increase in sales, firmly holding the top spot in the trendy toy category and driving a 300% year-on-year increase in GMV for the entire trendy toy category on the platform in the first half of the year.

In fact, LABUBU's explosive popularity has long been foreshadowed. Bubble Mart has been experimenting with B2B models overseas since 2018, selling blind boxes through platforms such as Amazon and Shopee. Later, it opened independent websites and joined various Amazon sites, AliExpress, Shopee, Lazada, etc. Its products have been sold to more than 80 countries. The global popularity of LABUBU this time is not only due to the "surprise" and "limited edition" inherent in blind boxes, but also to the promotion of social media. The unboxing and discussion in TikTok short videos have actually fueled this trend. Financial data can better illustrate the problem: Bubble Mart's revenue in the first quarter of 2025 increased by 165% -170% year-on-year, with overseas revenue skyrocketing by 475% -480%. The US market increased nearly 9 times, and Europe increased more than 6 times.

The global popularity of LABUBU vividly demonstrates the tremendous energy of combining trendy IP with cross-border e-commerce. This trend not only belongs to Bubble Mart, but also shows a clear growth path for many cross-border sellers. But the challenges that come with it are also obvious: when a product sells well on multiple mainstream platforms such as Amazon, how can sellers efficiently process orders? How to monitor inventory to avoid stockouts? How to ensure the efficiency of performance? At this point, an intelligent system that can connect multiple platforms, manage orders and inventory well is the best solution.

Yicang ERP seamlessly integrates with more than 60 mainstream cross-border e-commerce platforms such as Amazon, AliExpress, TikTok, etc. It can automatically capture new orders from various platforms, allocate warehouses directly in ERP, select fulfillment channels, and push them to warehouses. Yichang ERP can clearly display the trends and changes in sales, sales volume, and order volume of various countries and stores. It can also integrate inventory from domestic warehouses, overseas warehouses, and platform warehouses from a sales perspective, predict inventory, and scientifically replenish inventory.

Yichang ERP supports orders on platforms such as Amazon and TikTok Shop, through Amazon Wayfair、 The official warehouse delivery of Wal Mart can reduce the performance cost by more than 30%, and improve the performance efficiency by more than 50%, so as to achieve a set of systems for global delivery.

The hot products on the cross-border e-commerce trend are like LABUBU, with rare opportunities but also testing the internal strength of sellers. With the help of a powerful system like Yichang ERP, sellers can efficiently connect platforms, manage orders, have a clear understanding of the overall situation, and make full use of resources in order to truly convert the captured traffic into orders and profits, and make cross-border e-commerce business on multiple platforms bigger and more stable.