In order to grab Labubu, foreigners directly searched Labubu as a popular keyword on AliExpress, a cross-border e-commerce platform under Alibaba. As one of the "Four Little Dragons of Going Global", AliExpress has become an amplifier for Chinese brands' popularity overseas. It is revealed that during this year's overseas 618 shopping festival, Pop Mart will continue to release heavyweight new products such as Labubu on AliExpress.

With its "quirky and cute" design and blind box gameplay, Labubu has become a top player in the world. On the eve of the overseas 618 shopping festival, consumers from markets such as the UK, Australia, and Brazil flocked to AliExpress just to grab Labubu. It is reported that since the official entry of Bubble Mart into AliExpress, sales have skyrocketed, firmly ranking first in the trendy gaming category and driving a 300% year-on-year increase in the overall GMV of AliExpress's trendy gaming category in the first half of the year.

Overseas consumers commented that Labubu is difficult to compete for worldwide, and surprisingly, official scarce authentic products can be purchased on AliExpress, which is very surprising.

In fact, AliExpress, known as one of the "Four Little Dragons of Going Global", has become the core battlefield for Chinese brands to go global. Not only is the top class Bubble Mart in the toy industry popular in quick sell, but more high-quality Chinese fashion play brands such as 52TOYS, JOYTOY, Playerism, Aofei Entertainment, Seeking Unicorn, Black Play, etc. have also settled in quick sell. In addition, high-tech brands such as Yushu Technology, Anke Innovation, Xiaomi, Rokid, XREAL have also chosen quick sell to go abroad, and are deeply loved by overseas consumers.

Cross border e-commerce platforms have mature market layouts, complete logistics construction, and abundant localized marketing resources, which can effectively help brands get through the "infancy of going global" and are important factors for brand selection and platform cooperation. Alibaba's AliExpress has launched the "Billion Subsidy BigSave" brand overseas plan, exploring and supporting potential overseas brands from an "investment perspective". AliExpress stated that it will help 1000 new brands achieve a million dollar breakthrough this year.