Recently, global e-commerce leader eBay has been deeply promoting the "Regional Premium Products Going Global Action", launching large-scale investment promotion activities in six cities including Jinan, Weifang, Tianjin, Shijiazhuang, Zhengzhou, and Hefei under the theme of "Cross border Ten Year · Six City Linkage". This action focuses on the advantageous industries of northern manufacturing, attracting over a thousand factories and foreign trade enterprises to participate, providing a new channel for regional manufacturing enterprises to open up the global market.

In recent years, the manufacturing industry in northern China has been continuously transforming and upgrading. The supply advantages of industries such as automotive parts and heavy equipment in Shandong, office furniture and machinery manufacturing in Henan, and agricultural machinery and equipment in Hebei have become prominent. The northern region is becoming a potential hotspot for cross-border e-commerce exports. In order to accelerate the "going global" of local manufacturing, eBay has launched regional customized support measures to help enterprises in the northern industrial belt accelerate their expansion into international markets.

Lin Wenkui, General Manager of eBay's International Cross border Trade Division in Greater China, said, "Northern Manufacturing has a strong category foundation and industry concentration, and has enormous potential to go global. eBay hopes to promote direct connection between northern enterprises and global buyers through deep linkage with local industries, and achieve higher quality overseas growth. ”

Four major measures to accurately empower cross-border activities in the north

Backed by northern industrial resources, eBay platform is active with a large number of cross-border sellers from the north. EBay has customized the following four measures to address the pain points of northern sellers:

Targeted investment promotion for industrial clusters: Focusing on advantageous categories such as automotive parts and heavy industry equipment in the northern industrial belt, we will hold hundreds of investment fairs, salons, and seller seminars this year to interpret platform policies and overseas market trends for manufacturing enterprises and cross-border sellers in the industrial belt.

Empowering with a layered training system: Launching the official "Billion Ambassadors" event for eBay seller communication, providing sellers with over 200 online and offline training sessions, covering low, medium, and high tiered courses, detailing core content such as category opportunities, operational optimization, and traffic acquisition.

Customer Manager "One on One" Escort: In response to the operational pain points involved in the transformation of northern enterprises into cross-border e-commerce, customized manager one-on-one growth plans are provided to help traditional foreign trade enterprises quickly enter online sales and directly connect with global consumers.

Big seller pairing assistance for going global: Relying on eBay platform resources, establish a pairing assistance mechanism between senior and new sellers on eBay, share operational experience and local cross-border resources, and achieve common performance growth.

'Auto Parts+Heavy Industry Equipment', Strong Growth of Northern Cross border Dual Engine

According to eBay data, in 2024, sellers in the northern region will experience strong year-on-year sales growth in eBay's three core markets of the United States, United Kingdom, and Germany, with particularly outstanding performance in the automotive parts and heavy equipment categories

The trend of auto parts going global is strong: Shandong chassis parts, Hebei air conditioning parts, Anhui engine parts and other sub categories have obvious advantages, and the annual sales of auto parts sellers in multiple northern provinces and cities have increased significantly compared to the previous year, with Tianjin sellers being particularly prominent.

Heavy Industry Equipment 'Expedition Overseas': Shandong construction machinery manufacturers are accelerating their overseas expansion, with excavator sales on the eBay platform increasing by 700% year-on-year in 2024, and welding and engraving machines also achieving a doubling of sales.

Featured categories are emerging: More emerging categories are experiencing a sales boom on the eBay platform, including Beijing's collectible cards, Shandong's musical instruments, and Tianjin's electric bicycles. Among them, the microphones sold by sellers in Shandong have tripled compared to 2024.

Zhang Renjie, General Manager of Rongsu E-commerce Co., Ltd., an eBay auto parts seller in Weifang, Shandong, said, "Our sales on eBay quickly broke through millions of dollars. The 'Yuanshi Motors' club has given us many practical suggestions in product selection and operation, which has indeed been a great help. Some functions of the platform are also very useful, such as advertising tools, coupons, promotional activities, etc., which are very helpful for our traffic and conversion. Now is a good time for Shandong Manufacturing to go global. With this momentum, we have secured a good start on eBay