On May 19th, it was reported that the "Red Square Live E-commerce Festival" in Russia was recently held in Moscow. Yang Runxin, the anchor of Xinxuan Group (online name Egg Egg), started broadcasting on Red Square, Russia, selling 100 million yuan worth of Russian specialties. It is reported that more than 70 Russian brands and over 100 products were carefully selected for this event, with the majority being Russian national brands.

Image source: Xin Xuan's official Weibo account

During the live broadcast, Xin Youzhi (pseudonym Simba), founder of Xinxuan Group, connected and expressed that Xinxuan will fully support Sino Russian trade and cultural cooperation and exchange. Not only will Xinxuan continue to explore high-quality Russian goods and introduce them to the Chinese market, but it will also fully leverage Xinxuan Group's advantages to help solve key issues such as cross-border logistics and services, and safeguard the long-term stable development of bilateral trade cooperation.

In 2023, Xinxuan launched the "Xinxuan International Going Global Plan" in Thailand, with total sales exceeding 830 million yuan. In March of this year, Xinxuan launched a live broadcast on its Korean website, with a total sales revenue of over 1 billion yuan.

According to the official website of Xinxuan, it was founded in 2017 and is a digital new retail enterprise with supply chain as its core. It has built a C2M new retail digital supply chain system that links global brands, factories, and industrial belts, and has established multiple business segments such as supply chain management, influencer incubation, and digital e-commerce (including technology development).