Recently, in response to the impact of the US tariff adjustment, many retail companies and platforms have launched support plans to help foreign trade products expand domestic sales. In just a few days, many retail companies said they have received contact emails from many foreign trade companies. "It involves many categories of goods, and we are actively promoting it." said a relevant person in charge of Yonghui Supermarket.

"Recently, every time I open my special mailbox, there are new corporate contact emails." In the past few days, relevant staff of Yonghui Supermarket have encountered "sweet" troubles, which were caused by a letter issued by Yonghui Supermarket a few days ago.

On April 7, Yonghui Superstores released "A Letter to China's High-Quality Supply Chain", which mentioned that Yonghui Superstores is not only a channel for consumers to obtain quality goods, but also a partner of Made in China. If there is a backlog of inventory due to export obstructions, Yonghui will open a "green channel" to complete the rapid listing within 15 days; for foreign trade products that are troubled by the lack of domestic market recognition, Yonghui will provide promotion support; for supply chain companies that are eager to upgrade their products, Yonghui will act as a "market assistant" to jointly develop new products.

The effect of the open letter is significant. A reporter from China Business News learned that as of April 9, Yonghui’s special mailbox had received more than 100 emails from Chinese supply chain companies requesting cooperation, of which more than 60 companies have filled out letters of intent, and procurement has entered the procurement negotiation stage with nearly 40 companies. The supply chain covers more than ten major categories, including fruits and vegetables, aquatic products, meat and poultry, wine and beverages, cooked food and baking, dry goods and grains, snacks, and household goods. Most of them are export-oriented companies. In order to further improve efficiency, Yonghui has added an online registration channel in addition to the special mailbox. Interested high-quality supply chain companies can register for cooperation and submit their qualifications through the online platform to achieve systematic full-process docking.

In addition to Yonghui Supermarket, more and more retail companies have recently extended their hands to foreign trade companies.

Wumart Group stated that it will rely on its own retail ecological advantages to create a special "Cloud Super Green Pass" channel to help China's high-quality foreign trade companies achieve an efficient transformation from "export to domestic sales" and build a full-link empowerment system for foreign trade companies through ultra-fast green passes, online and offline omni-channel resource empowerment, in-depth supply chain cooperation and joint research and development plans for own brands.

Hema also announced that it would open a channel for Chinese foreign trade enterprises to settle in, build an accurate and efficient docking platform, and simplify the certification process. Hema has specially opened a "Cloud Sharing Club" channel as a fast track for settlement, and plans to launch a "Foreign Trade Zone". In terms of supply chain services, Hema has opened a three-level warehouse network system, optimized logistics supply chain services, and jointly developed innovative products with foreign trade enterprises to provide multi-faceted support for foreign trade enterprises. "We have received contact information from many companies and we are actively connecting with them." said a relevant person in charge of Hema.

In addition, many well-known domestic retail companies such as CR Vanguard, Wushang Group, Buyote, and Lianhua Supermarket have introduced relevant measures to accelerate the circulation of foreign trade commodities.

It is understood that retail enterprises generally launched special channels for foreign trade enterprises, and handled special matters in a special way to speed up the docking process. In particular, some retail enterprises proposed that they could jointly develop their own products. For example, Wumart said that it would work with foreign trade enterprises to carry out the whole process of "market demand-product design-sample testing-mass production" research and development, focusing on the development of functional and cost-effective private-label products that meet the requirements of the domestic market (such as cross-border homologous beauty products, outdoor camping equipment, etc.).

Industry insiders said that nowadays, retail enterprises are generally moving towards quality retail and increasing their efforts in developing their own products. If high-quality foreign trade supply chain enterprises can join, it is believed that the effect of "1+1>2" will be achieved. "Of course, it should be noted that foreign trade demand does not necessarily match the needs of domestic consumers. Retail enterprises and foreign trade enterprises can jointly develop products that meet domestic demand and give full play to each other's advantages. This will not only provide consumers with better products, but also enhance the product power and competitiveness of retail enterprises themselves."

In addition to retail companies, e-commerce platforms such as JD.com, Kuaishou, and Dingdong Maicai also proposed to leverage the supply and demand advantages of e-commerce to help foreign trade companies quickly expand the domestic market through measures such as traffic diversion and omni-channel marketing support. In addition, the China General Chamber of Commerce and seven other associations, including the China Chain Store Association, jointly issued an initiative to promote the linkage between domestic and foreign trade and expand the domestic market.

Recently, He Yongqian, spokesperson of the Ministry of Commerce, stated at a regular press conference that the Ministry of Commerce resolutely implements the decisions and arrangements of the CPC Central Committee and the State Council, steadily promotes the integration of domestic and foreign trade, continues to hold the "Foreign Trade Quality Products Tour of China" event, builds a platform for foreign trade enterprises to expand domestic sales, and increases assistance to foreign trade enterprises in expanding domestic sales in terms of market access, channel development, financial and fiscal, and service guarantees, and promotes the connection between domestic and foreign trade channels, brands, production and sales, and standards.