Do you still have Ding Sheng cake? "" It's best to come before 3 pm this afternoon, otherwise it might be gone

During the 2026 Spring Festival holiday, such conversations repeatedly appeared in Mr. Yang's pastry shop on Xuexue Road in Hangzhou, Zhejiang.

Not far away, there is a continuous stream of tourists coming to the Qianwang Temple, most of whom come for the same thing - to take a look at the Qianwang Temple where Qian Hongchu stayed in the TV drama "Taiping Year" and eat a piece of Dingsheng cake that "Xiaojiu" loves to eat. The fish talisman co-branded with 'Taiping Year' sold 11,000 units within 24 hours of its release.

A drama featuring the Fire Money King Temple, a piece of cake, and a fish talisman. The TV series 'Taiping Nian' depicts the history of the Wu Yue Kingdom's return to the Song Dynasty for the public, and Hangzhou has also experienced a real cultural and tourism boom, becoming a microcosm of the flourishing development of the 'new three types' of culture in Hangzhou, including online literature, online film and television dramas, and online games.

The Fifteenth Five Year Plan suggests that cultural prosperity is an important symbol of the Chinese path to modernization. According to incomplete statistics, in the first three quarters of 2025, cultural "new three types" enterprises above designated size in Hangzhou achieved a revenue of 127.3 billion yuan, accounting for over 80% of the total in Zhejiang Province, with a growth rate of 9.5%. Nowadays, the overseas users of Hangzhou's "New Three Types" of culture have covered more than 1 billion young people worldwide, becoming a new calling card for Chinese culture to go global.

Flaming trees and silver flowers blossomed in the sky, and the air around the city was filled with the sweet smell of Yuanxiao (filled round balls made of glutinous rice flour for Lantern Festival). As the incarnation of the Yuanxiao Festival, a thousand-year-old fairy 'New Year's Eve' came to Lin'an City in the Southern Song Dynasty to protect the fireworks with friends.

This fantastical story comes from the online novel "Shangyuan Huan" by Song Yun. In 2025, the eponymous short drama of this work has been translated into multiple languages such as English, French, Vietnamese, etc., with over 30 million overseas views, making this novel the winner of the second New Era Online Literature "White Horse Award" in the overseas dissemination category. The author of this novel, Wang Yurong, is a member of the Chinese Internet Writers Village located in Hangzhou.

Wang Yurong introduced that the short drama of the same name adapted from the online novel "Shangyuan Huan" has been carefully designed to reproduce the charm of the Song Dynasty: "In the drama, we have restored the silk weaving details of Song Yun's clothing, as well as the daily scenes of Southern Song people ordering tea and hairpin flowers, in order to allow overseas audiences to directly experience the charm of Song Yun culture."

Not only "Shangyuan Huan", but also NetEase's "Reverse Water Cold" international service, which was launched in November 2025, quickly topped the free App Store charts in multiple countries such as Thailand, Vietnam, and Malaysia, sparking a wave of "Song Yun Aesthetics" overseas.

The Chinese Internet Writer Village, a "small village" that gathers more than 350 outstanding national Internet writers, has become an important platform for Zhejiang's "new three styles" of culture to go global with high quality. A large number of online works (including adaptations) have been translated into various languages and distributed overseas. Among them, the English version of "Tian Dao Library" has been read over 180 million times, while "Wu Dong Qian Kun" and "Da Zu Zong" have been consistently listed as the most popular works on overseas online platforms.

The "15th Five Year Plan" proposes to create a good cultural ecology, enhance cultural originality ability, and promote high-quality creation in fields such as news publishing, broadcasting, film and television, literature and art. Rooted in the rich soil of traditional Chinese culture, in recent years, the "new three styles" of Hangzhou's culture are forming a joint force for dissemination overseas, making Chinese stories resonate globally.

Breaking away from 'cultural fast food' is the current consensus in the development of the micro drama industry. Fang Xingdong, a distinguished professor and executive vice president of the School of Media and International Culture at Zhejiang University, as well as the dean of the Hangzhou Lingkong Intelligent Media Research Institute, stated that we should promote the shift of the overseas model from "traffic driven" to "value driven", establish a provincial-level cultural overseas translation center, provide professional cultural consulting and content adaptation services, innovate international expression methods, and create cultural symbols and narrative systems that can evoke emotional resonance.

The core of 'New Three' being able to attract fans overseas lies in conveying the universal emotions of humanity, "said Zhang Zifan, consultant of the Zhejiang Film Association." Although there are differences in cultural values, the yearning for martial arts spirit, love for food, and emotional experiences such as love, friendship, and family are common all over the world

Through the AI script analysis system, we can quickly evaluate the match between the script and the actual scene. "A micro drama technical director from the Fengshou Lake Cultural and Technological Integration Industry Agglomeration Zone in Linping District, Hangzhou City, said. Here, AI micro dramas, digital games, interactive video games and other formats aim to drive content creation, scene construction and mode innovation through AIGC, and connect the entire chain of 'content+platform+channel+distribution+promotion'."

The proposal for the "15th Five Year Plan" proposes to promote the integration of culture and technology, advance the digital empowerment and information transformation of cultural construction, and develop new cultural formats. Faced with diverse cultural differences and fierce market competition overseas, the technology wave represented by AI is providing more choices for enterprises.

Zhang Congcong, director of Hangzhou Zaishui Yifang Film and Television Culture Media Co., Ltd., revealed that the team is creating the AI short drama "Lamp Soul": "AI technology can create grand scenes that are difficult to build in real life, effectively control costs while improving visual quality, and achieve a balance between artistic value and market benefits. "

Artificial intelligence has evolved from a tool to a core engine, allowing many enterprises to taste the sweetness. As a leader in the micro drama industry, Linping is committed to building a "National Micro Drama City", gathering more than 200 upstream and downstream enterprises in the industry chain, and serving over 700 production teams. On January 18th, Linping held the 2026 Hangzhou "AI+Micro Drama" Industry Development Conference to promote the deep integration of AI technology and micro drama industry.

As a leading enterprise in "Hualiu Going Global", Huace Group has established the AIGC Application Research Institute and launched two self-developed large models, "Wind" and "National Color". Taking "The Beauty of China" as an example, the entire Chinese subtitles are nearly 170000 words, and the drama lasts for 1440 minutes. With the "National Colors" model, the subtitles can be quickly translated in less than 1 minute, and the translation accuracy can reach over 70%.

Compared to the pure manual translation process, the combination of AI large model translation and manual proofreading significantly improves efficiency while reducing costs by 50% to 60%. "Fu Binxing, President of Huace Group, said. It is reported that Huace Group has established a micro drama content matrix consisting of 82 channels on the YouTube platform, uploaded over 6000 videos, and attracted a total of 8 million fans.

With the help of AI technology, not only has the project production cycle been effectively shortened, but creativity has also been broken through, and the quality of content presentation has been improved. ”The relevant person in charge of Hangzhou Capacity Interactive Entertainment Culture Media Co., Ltd. located in Xihu District, Hangzhou City, stated that AI technology has now been deeply integrated into the company's entire creative chain, becoming an important tool for improving efficiency and reducing costs.

On February 10th, a 6-minute Chinese New Year's short film titled "Black Myth: Zhong Kui" from the "Black Myth" series appeared on social media, featuring a carefully cooked "yellow croaker pot soup" that sparked discussions among players both domestically and internationally.

In the view of Zhao Xuan, Secretary General of the Zhejiang Game Industry Association, going global for games is not an overnight achievement, but a natural extension of the mature development of the local market. Cultural products first need to establish a foothold in the local market and win the recognition of local players with high-quality content. Going global is a natural way to further expand the market and enhance influence, and "Black Myth: Wukong" is a good example.

The 15th Five Year Plan proposes to improve the cultural industry system and market system, cultivate excellent cultural enterprises and brands, implement the strategy of driving major cultural industry projects, and implement active cultural and economic policies. According to the work report of the Hangzhou Municipal Government, by 2026, Hangzhou will establish strong national cultural and technological integration demonstration bases, national (Hangzhou) short video bases and other cultural platforms, strengthen cultural industry guidance funds, and guide the healthy development of new cultural industries such as online culture, online games, web dramas, and e-sports.

The success of enterprises going global cannot be achieved without the support of a sound industrial ecosystem. Entering the Liangzhu Digital Culture Community in Yuhang District, Hangzhou, the words "National Foreign Cultural Trade Base (Hangzhou)" leap into view. The National Foreign Cultural Trade Base is an important platform for the convergence of world cultures in China, and also an 'experimental field' for us to explore the internationalization of Chinese culture, "said the person in charge of the Yuhang District Cultural Foundation. Currently, the base has built a cultural overseas service center that integrates online and offline services. Based on 285 government service items settled in, it continuously clarifies the difficulties and pain points of cultural overseas, and opens up channels for overseas expansion.

It is reported that there are 52 "new three types" enterprises in Yuhang District that have achieved a revenue of nearly 10 billion yuan in the first three quarters of 2025. Behind this set of data, documents such as the "Implementation Rules for Financial Policies Supporting the Development of Cultural and Creative Industries in Yuhang District" provide comprehensive support for cultural exports: foreign cultural trade enterprises are given a subsidy of 5‰ based on their overseas sales revenue; Translation fee subsidy of up to 3 million yuan; The game will be tested on overseas platforms with over 5000 users and receive a reward of 50,000 yuan.

In Binjiang District, Hangzhou City, policy support covers the entire process with precision. In September 2025, Binjiang District will introduce the "10 Reform Measures" and "40 Development Policies" for the "New Three Types" of culture going global (draft for comments), establish a special fund of 500 million yuan, and provide up to 5 million yuan in support for high-quality original content, with a maximum reward of 2 million yuan for original IP adaptations going global.

Qiantang District in Hangzhou has also created a shining business card with the cultural "new three styles". As early as 2024, Qiantang issued a special policy to support the development of the online micro-drama industry, established an industrial development fund, and provided full-chain support from market entity cultivation, industrial agglomeration, and supporting services. That year, the size of China's micro-drama market exceeded 50 billion yuan, and the user base reached 662 million. Nowadays, multiple short-drama apps have entered the top ten global app revenue rankings.

The government provides precise policy support and element guarantees, enterprises leverage their advantages in content and technology, platform providers bring IP and traffic resources, and universities provide intellectual support in cutting-edge fields such as copyright certification and cross-cultural research. "In the view of the relevant person in charge of the Xihu District Cultural and Creative Center, the healthy development of the industry requires the construction of a collaborative innovation ecosystem. By building an 'innovation community' that links the government, enterprises, platforms, and universities, it can better promote the high-quality development of AI comics.

The Xihu District has not only introduced special support policies, but also established a specialist service mechanism to proactively provide full process guidance. The 'Ten Short Dramas' policy package released by the Art Creation Town has directly benefited us, from rent subsidies to creative rewards, "said the person in charge of the capacity short drama.