At the beginning of the new year, the foreign trade market is warming up. As a leading enterprise in China's cookware industry, Zhejiang Supor Co., Ltd.'s production workshops are buzzing with machinery, and the production plans for overseas orders are progressing in an orderly manner.

Against the backdrop of a complex and volatile global trade environment in 2025 and high tariff barriers in the US market, Supor, with its precise market layout, product innovation, and global supply chain system, has not only stabilized its core US market but also achieved steady growth in its export business, delivering an impressive performance against the odds.

"In 2025, we actively deployed in the US market, continuously developing new channels, new customers, and new markets, while also increasing efforts to expand non-US business. European and Asian markets have become important growth engines for our business," introduced Weng Linsheng, General Manager of Supor's International Marketing Center. Facing a complex international market, Supor adopted a strategy of "stabilizing the core and diversifying expansion," consolidating traditional advantageous markets while continuously exploring the potential of emerging markets.

"Products are the core competitiveness for enterprises going global. Supor has keenly captured the global consumer market's pursuit of health, environmental protection, and sustainable development, and has continuously invested in R&D, launching multiple eco-friendly cookware products that adapt to international trends. 'We create differentiated products tailored to the needs of different countries and regions, ensuring that cookware made in China meets international standards while also being close to local life,' said Weng Linsheng. From material innovation to functional upgrades, Supor has always placed R&D in an important position, making products the 'golden key' to opening up overseas markets."

The global supply chain platform is another important support for Supor's export growth against the odds in 2025. Currently, Supor has established two major manufacturing bases in Zhejiang and Hubei, and is also promoting the construction and operation of a manufacturing base in Vietnam, forming a production pattern of "domestic + overseas" linkage to precisely match global order demands. "The international supply chain platform allows us to better cope with changes in the global trade environment, flexibly adjust production layouts, and provides a solid guarantee for stable supply to overseas markets," stated Weng Linsheng.

At the brand level, in addition to deepening its own brand presence in international retail channels, the company continues to operate well-known local brands in Europe and the United States, integrating into local markets through a multi-brand matrix. From "products going global" to "brands going global," Supor is gradually achieving a leap from "Made in China" to "Chinese Brands."

"Going overseas is not a simple transfer of production capacity, but a deep localization and integration," said Weng Linsheng. As a pioneer in the light industry going global, Supor entered the Vietnamese market as early as 2008. Supor's development in Vietnam has always adhered to the dual strategy of local market and export market, focusing on the introduction and cultivation of local grassroots and middle-level talents, so that the company's management model can better integrate with local culture and achieve symbiotic prosperity with the local market. At the same time, compliant operation is the cornerstone of sustainable overseas development for enterprises. Supor's overseas operations have always adhered to legal compliance, continuously familiarizing themselves with local laws, regulations, and industry standards, ensuring stable and long-term development. In addition, Supor injects continuous momentum into overseas business development by fostering talent and implementing incentive mechanisms to ensure that overseas talents can be "attracted, retained, and well utilized."

Significant fluctuations in the prices of metal raw materials, fluctuations in the RMB exchange rate... The international market in 2026 will still be full of uncertainty. Weng Linsheng called on industry enterprises to adhere to independent innovation, create distinctive products, avoid internal and external competition, and win the trust and support of the global market with high-quality products and services. At the same time, he hopes that relevant national departments can orderly regulate the prices of metal raw materials and provide more support for foreign trade enterprises in terms of foreign exchange.

From deeply cultivating the domestic market to global layout, from product export to brand and supply chain dual export, Supor's development path is a vivid portrayal of Chinese light industry enterprises seizing globalization opportunities and actively participating in international competition. With the new spring and new starting point, Supor sets sail with innovation and rows with global layout, steadily advancing on the journey of going global.