In recent years, the pet-keeping craze has continued to heat up, with more and more pet owners splurging on food, toys, and other expenses for their furry friends. This phenomenon is particularly evident on TikTok.

Recently, an unboxing video by a TikTok blogger went viral. The video features the blogger purchasing a bird-shaped cat plush toy. Beneath its seemingly ordinary appearance, this toy has great charm. Once activated, it automatically jumps into the air, moving in a completely erratic manner, which excites cats to chase it. After a flurry of activity, it eventually collapses on the ground, creating a highly comedic effect.

The video caption reads, "Cat: This bird can't even be caught by Jesus this year." With its humorous and witty style, this video has garnered widespread attention, currently exceeding 4.5 million views and over 220,000 likes. Many people in the comments section have expressed, "This toy is so interesting, I want to buy one too," "This cat toy is going to the sky"…

The explosive popularity of the video has driven the sales of this cat toy to surge. According to the special data from TT123, the brand of this product is Potaroma, and it is priced at 15 USD in the TikTok US region. In the past 7 days, a total of 1,707 units have been sold, with weekly sales skyrocketing over 190%. The total sales amount reached 25,900 USD (approximately 190,000 RMB), making it the top seller in its category.

To be honest, relying solely on video marketing is not enough to support a surge in product sales, after all, product strength is the strongest weapon to impress consumers. It is understood that this product is made of soft and durable plush material, resistant to tearing, supports USB charging, and contains a catnip bag inside the bird's belly, which emits chirping sounds that can evoke a cat's hunting instincts.

Cat toys went viral on TikTok, bringing a wave of good attention to the brand Potaroma.

Open the Potaroma official website, and you will find that this cat toy is priced slightly higher than in the TikTok US region, at $20.99. On Amazon, this product is priced at $16.72, receiving a high rating of 4.44. Many users have shared their experiences, stating, "Cute and realistic, my cat loves it" and "I've been using it for a year, and it's still very useful"…

In addition to the popular bird-shaped item, the brand also sells a variety of realistic animal cat toys, such as diving fish, slappable sparrows, mice, moving balls, etc., priced between $11.98 and $29.99. Catnip toys, such as wooden vine mixed sticks and mouse lollipops, have interesting appearances that make them irresistible to consumers.

In addition, dog toys are also one of its main products, such as dog puzzle toys, dog snack puzzle toys, chew toys, and interactive dog ball toys. The sales of these products are quite considerable, and it can be said that they have genuinely benefited from this wave of pet-related profits.

There is a saying that, from the perspective of consumption capacity ranking, "women > children > elderly > dogs (pets) > men," which shows that the pet economy has already secured a place. Especially with the increase in the number of single individuals in recent years, people's need for companionship and emotional support from pets has become increasingly evident, and the pet economy sector continues to thrive.

The latest research from the "Pet Economy Report" shows that, thanks to the growth in the global pet population and the gradual upgrade of animal companions to indispensable members of the family, leading to the premiumization of food and services, it is expected that by 2030, the global pet industry will soar from the current $320 billion to nearly $500 billion, with a growth rate of up to 45% during this period.

Compared to essential pet products such as pet food and pet medical care, the market for pet toys is slightly smaller, and the competition is more relaxed, which has led to a continuous emergence of new players.

In February of this year, the pet toy ball product from the pet brand PetDroid quickly became popular on TikTok, selling 11,500 units in a single month, an increase of 85.95% compared to the previous month, and it soared to the second position on the sales chart for pet supplies in the US region on TikTok.

Like Potaroma, this toy ball has an attractive basic configuration: waterproof and bite-resistant, featuring three modes: snake skin movement, stationary dancing, and chaotic play, equipped with sensors, priced at 20 dollars. Many users who have purchased it commented, "It saved me from not wanting to walk the dog" "I can watch him play with this ball all day long"…

In addition to these traditional pet toys, some pet toys with smart interactive features have also become hot-selling items. For example, the dog puzzle toy that combines feeding, intellectual stimulation, stress relief, and exercise not only trains the dog's thinking but is also more durable and relatively inexpensive, usually costing between 20-30 dollars.

Previously, a product called "Hound Puzzle" was a bestseller on the Amazon platform. This product features three types of hidden treat compartments, allowing owners to place food in different sections. Dogs must open the lid or slide the partition to access the food, providing both mental stimulation and reducing anxiety behaviors in dogs.

The pet economy is currently booming, and the competition in the pet toy category is becoming increasingly intense. To explore a unique development path, sellers need to closely follow market demands, continuously innovate, and pay attention to avoiding risks during the overseas expansion process, striving to win consumers' favor as soon as possible and seize the business opportunities in the pet economy.